Business as Unusual

Today we had a great class for our agents, helping them craft their listing presentations. Clients really need a more informed presentation, filled with pertinent, valuable market information as well as how the current conditions affect the sale of their home.

Everything has changed; mortgages, contracts, appraisals, financial markets, buyers... We as real estate experts must be able to effectively communicate all of this in a way that makes sense and is applicable to each individual transaction.

A relevant article found on WSJ online, Crafting the Contract highlights how contract language has dramatically changed in the last few months. There have been several articles on financing/purchasing (my April 7th post and 4/16), as well as Jonathan Miller's post, Galloping to Thinking About Buying a New House .

All in all, clients want all the information and research available to make an educated decision. It is our job to make that happen.