Change is hard.
Companies do not want to believe that the landscape is changing.
Because of this, there are still companies squandering money on things that they should have never done, or should no longer be doing.
There is a great quote which totally sums this up;
"There is nothing as difficult and as expensive, but also nothing as futile, as trying to keep a corpse from stinking."
I found a great article which highlights some game changing ideas for businesses to start thinking about written by Jena McGregor, "There Is No More Normal". This artilce points out that we all have to start thinking very differently and changing quickly, if we are going to survive and thrive!
One the best quotes from the article was from John Chambers, CEO of Cisco. He said, "Without exception, all of my biggest mistakes occurred because I moved too slowly."
Yes, the game has changed forever. We are soon going to see some new "species of dinosaur" becoming extinct. Let's hope none of us are among that group!
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