There is a Reason Why Dinasaurs are Extinct

Change is hard.
Companies do not want to believe that the landscape is changing.
Because of this, there are still companies squandering money on things that they should have never done, or should no longer be doing.
There is a great quote which totally sums this up;
"There is nothing as difficult and as expensive, but also nothing as futile, as trying to keep a corpse from stinking."
I found a great article which highlights some game changing ideas for businesses to start thinking about written by Jena McGregor, "There Is No More Normal". This artilce points out that we all have to start thinking very differently and changing quickly, if we are going to survive and thrive!
One the best quotes from the article was from John Chambers, CEO of Cisco. He said, "Without exception, all of my biggest mistakes occurred because I moved too slowly."
Yes, the game has changed forever. We are soon going to see some new "species of dinosaur" becoming extinct. Let's hope none of us are among that group!

Social Networks and Blogs - Full Steam Ahead

According to a new Nielson Online report, the internet users in the US and other countries worldwide are using social networks and blogs more than e-mail. (Search still holds the top spot for all online activity) Does this mean that the days of using email as a marketing tool are numbered? Is email going to the same graveyard where direct mail now lies?

You may be thinking that social network sites and blogs are just for fun or a trend. Research shows that the time spent on social networks and blogging sites is growing at over three times the rate of overall Internet growth.

If you would like to learn more, Nielson is hosting a webinar on March 25th, Riding the Wave of Social NetworkingInsights and Tactics for Publishers, Marketers and Agencies. Online analysts Alex Burmaster and Jon Gibs will be discussing the global phenomenon that social networking has become and its implications for business and marketing.

What Would Google Do?

Jeff Jarvis' new book is out tomorrow.... I am heading to the bookstore first thing in the morning... Suggest you do the same....Check out his video from youtube.... http://www.youtube.com/watch?v=cfcWFvkcHVI